How to Make Your Holiday Marketing Campaigns OOH-tstanding!
The holidays are a crucial time for businesses, with the potential for increased sales and traffic. It's make-or-break time for many retailers, and even non-retailers feel pressured to capitalize on the spending spree. That's why it's so important to make sure your holiday marketing campaigns are OOH-tstanding! (See what we did there?)
Here are a few tips to get you started on planning an out-of-home (OOH) advertising campaign that will have heads turning and wallets opening this holiday season. If you have further questions about OOH advertising and how it can elevate your brand this winter, do not hesitate to contact Alpha Tango Media today.
1. Get festive with your visuals.
The old adage "a picture is worth a thousand words" is especially true when it comes to OOH advertising. Your visuals need to be eye-catching and attention-grabbing to stand out from all the other holiday noise. And since the holidays are all about family, friends, and fun, make sure your visuals reflect that. Use festive colors, holiday imagery, and friendly fonts to give your ads a warm and inviting feel. Alpha Tango Media’s creative studio can help you create the most impactful and memorable imagery that perfectly meshes the holiday spirit with your brand identity. You don’t want your ads to come across as ingenuine or gimmicky by utilizing a completely foreign style; we can help you stay true to your identity but add a little seasonal flair.
2. Create a sense of urgency.
The holidays are a busy time for everyone, so you need to make sure your target audience knows that your product or service is something they need—and they need it now! Use phrases like "limited time only" or "while supplies last" to create a sense of urgency and encourage people to act fast.
Because OOH ads are visual-heavy and light on the copy, it can be difficult to say everything you want to with limited characters. However, the experts at Alpha Tango Media can wisely choose the most prompt yet impactful phrases and verbiage that not only drives your brand into the minds of consumers, but keeps them coming back.
3. Keep it short and sweet.
When it comes to OOH advertising, less is more. You only have a few seconds to capture someone's attention, so make sure your message is clear and concise. Stick to one key idea or call to action and make sure it can be easily read or understood at a glance. Our team at Alpha Tango Media will work with you to create ads that strongly embody the efforts and vibe of your brand. Messaging is everything when you’ve only got a handful of seconds to work with. Let us help you deliver today.
4. Make use of technology.
People expect ads to be interactive and engaging in today's tech-savvy world. Luckily, there are plenty of ways to incorporate technology into your OOH campaign without breaking the bank. Consider using QR codes that link directly to your website or social media accounts, or installing digital displays that can be updated in real-time with the latest information about your products or services. We specialize not only in OOH advertising campaigns, but in DOOH as well. The opportunities to get innovative and creative are endless in this space, and we can help you devise an interactive ad experience that is natural and enjoyable for consumers.
5. Timing Is Everything
Your OOH campaign should start running at least a few weeks before the holiday rush begins in earnest. This will ensure that people see your ad multiple times and it becomes burned into their memory. But beware of running your ad for too long—you don't want people to become sick of it before the holidays even begin! Finding the perfect balance can be tricky, but it's essential for a successful campaign. If you have further questions about how long your campaign should be running for and the best methods to target your desired audience, the media experts at Alpha Tango Media are here to help.
6. Target Your Audience
Not all OOH locations are created equal. You need to carefully select the locations for your ads based on who your target audience is. For example, placing ads near schools or daycare centers would be a good idea if you're targeting busy moms. On the other hand, if you're targeting young adults, placing ads near college campuses or popular nightlife spots would be more effective. The media experts at Alpha Tango can help you choose high-traffic locations that resonate with your desired audience and pick the most successful method of delivery in a given space.
Learn More About Effective OOH Campaigns from Alpha Tango Media Today
With these tips in mind, you're well on your way to planning an OOH campaign that will help you ring in the New Year with increased sales and happy customers. Just remember to keep your visuals festive, create a sense of urgency, keep it short and sweet, and make use of technology—and you'll be sure to have an OOH-tstanding holiday campaign! Contact the media experts at Alpha Tango Media today to learn more about OOH campaigns and how they can benefit your brand. Our team has extensive experience strategizing, creating, and executing impactful OOH campaigns that will leave lasting impressions in the minds of consumers this holiday season and beyond. Call today to get started.